Brand Identity
Welcome to the essence of FISHFLi—our Brand Identity services. Like the graceful dance of a fly line on water, a brand’s identity carves its unique signature across the business landscape.
At FISHFLi, we appreciate the power of a robust brand identity. As a well-tied fly is crafted to attract specific species, a thoughtfully curated brand speaks directly to its intended audience, fostering enduring bonds.
Our approach to Brand Identity is more than just aesthetics. We plunge into the core of your business, transmuting its essence into a compelling and memorable identity. From logos and color palettes to the crux of your messaging and tonality, we’ll guide you in curating a cohesive brand narrative that is not just visually appealing, but resonates with authenticity.
Join us on this artistic expedition as we shape a brand identity that truly encapsulates your business and propels your brand towards unparalleled heights.
F I S H F L i
Building the FISHFLi brand fused my fly fishing expertise with technical insight. Through strategic creativity, I crafted a unique identity that seamlessly marries these diverse worlds, offering distinctive services and experiences.
Graphic Design: xer0_xdesign
Michigan River Guide Association
Driving the rebranding process for the Michigan River Guides Association, I leveraged my skills as a project manager. Facilitating dialogues between key stakeholders and the brand designer, I ensured a seamless transition to a brand identity that truly encapsulates the organization's ethos and goals.
Graphic Design: mrtranscendence
Friends of the Jordan River
As the President of the Friends of the Jordan River, I spearheaded a comprehensive rebranding initiative. Working closely with a renowned brand designer, I helped shape a new brand identity that authentically represented our conservation mission and commitment to preserving northern Michigan's unique ecosystems.
Graphic Design: Andrew Tillotson Design
Boyne Outfitters
At Boyne Outfitters, I took the helm as Director of Operations during my tenure. Even though the logo design was not under my purview, I made significant contributions in building up the brand. By creating impactful deliverables and compelling content, I played an instrumental role in elevating Boyne Outfitters into a successful and recognizable name in the fly fishing and resort industry.
Graphic Design: Blue Rabbit Studios